Author, Keynote Speaker, Chief Purpose Activist at The Cause Effect
Author, speaker and Chief Purpose Activist at Purpose Consultancy, The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.
She helps business leaders define their Purpose and embed it into their business and brand to deliver meaningful social impact AND competitive advantage.
Her mission is to make meaningful social purpose a vital part of business in Australia and beyond.
Carolyn has just released her second book “For Love & Money. How to profit with purpose and grow a business for love”. She is also author of Amazon bestselling book, Path-To-Purpose, Australia’s first book on cause marketing, launched in 2017.
Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until quitting the agency world for consulting, to pursue her passion for social purpose.
Today, through her books, content, speaking, workshops and by implementing her Path To Purpose Program, she helps leaders of small, medium and large organisations understand and create strategies that drive profitable outcomes by creating positive social impact.
Kathleen Taylor, CM
Chair, Royal Bank of Canada (RBC), SickKids Foundation and Altas Partners; Vice-Chair, The Adecco Group; Director, CPPIB and Air Canada